Team Member

Coach Joey Rivas brings a lifelong connection to football and six years of coaching experience to our HIEZ Regional 14U program. He played football from age five through eighteen and began his coaching career with NorCal Flag Football. He currently serves as varsity head coach at Gunderson High School.

Joey coaches girls’ flag football to empower young women, create opportunities through sports, and teach lessons that extend beyond the field. He wants every athlete to understand the value of hard work, discipline, and accountability—qualities that help players succeed in football and in life. His coaching style is firm and vocal, driven by positive energy and a commitment to helping athletes improve. At tryouts, he looks for players who want to learn, give their all on every rep, and demonstrate leadership on the field.

Athletes can expect focused, detailed practices that include skill-building drills, scrimmages, and learning offensive and defensive plays. Joey challenges players to bring effort and purpose to each session while growing together as a team.

The EndZone motto, “Above all, we play for each other,” reflects Joey’s belief that the program is a family whose connections can last beyond flag football. To him, it means standing together through every win, loss, and challenge, supporting one another through the highs and lows.

This season, Joey is most excited about competing in tournaments, building strong team relationships, and helping his athletes become the best they can be—together.